刘 礼's profile

XIAOGUANCHA DESIGN


Project background
XIAOGUANCHA is positioned as a high-end consumer group, 
and its design style is modernist Chinese tea.
In order to comply with the packaging of high-end tea sets, the traditional black cardboard heaven and earth packaging is cancelled and a new leather packaging design is developed
In terms of appearance, 
it can be compatible with all kinds of high-end tea sets. The simple and atmospheric appearance design reflects the Chinese charm and meets the product display needs of XIAOGUANCHA terminal stores at the same time

项目背景  
小罐茶定位为高端消费人群,设计风格为现代派中国茶
为了符合高端茶具包装,取消了传统的黑卡纸天地合包装,开发全新皮质包装设计
在外观上,能够兼容各款高端茶具,简约大气的外观设计体现中国气韵,也同时满足小罐茶终端面店产品展示需求



The vertical stripe texture is made of die concave.
The handle adopts hidden slide rail, and the opening and closing adopts hidden magnetic suction structure
正面竖条纹纹理采用模具印凹而成
提手采用隐藏滑轨设计,开合采用隐藏磁吸结构
XIAOGUANCHA DESIGN
Published:

XIAOGUANCHA DESIGN

Published: